Pflichtlektüre für eReading-Freunde: Die Bookboon.com’s Global eBook Survey liefert diverse interessante Erkenntnisse. In summary:
eBooks are facing a very interesting time ahead as about 75% of the respondents are expecting to be reading eBooks in 2015, and half of the respondents expect the majority of their book reading to be eBooks. As a result, 2015 may in many ways be a defining year for eBooks, as they will overtake printed books in units sold.
The huge success of tablet computers and eReaders is the major driver behind this development and in most markets these portable eReading devices will reach a 50% market penetration by the end of 2013.
New eBook markets such as Germany and Scandinavia will see a significant adaptation to eBooks in 2013. At the same time, more developed markets such as the UK and the US will still see a significant growth.
Wir dürfen also gespannt sein. Insbesondere denke ich ja, dass nach den ganzen als „Jahr des Tablets“ apostrophierten Jahren nun endlich das eReading-Tablet-Jahr anbrechen könnte.